The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century.Īs urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique.